Course curriculum

    1. Welcome to the world of Hubspot!

    2. Background Assessment

    1. Navigating to the email builder and using templates

    2. Building an email: A crash course

    3. Using the asset manager

    4. Making dynamic content with smart rules

    5. Using saved sections to speed up your build

    6. Test your learning

    1. Settings tab overview

    2. Assembling lists into your segmentation (Bonus: reporting fun!)

    3. Staying organized in Hubspot

    4. Naming Conventions

    5. Test your learning

    1. How to create an A/B test in Hubspot

    1. Background: How data is structured in Hubspot

    2. Data Sources: Where are we getting all of this data from?

    3. PAUSE: Are you sure you need to make a new list?

    4. How to pull a list

    5. When to use a list VS a record view

    6. Understanding a contact's marketing preferences

    7. Test your learning

    1. Building workflows: Getting organized and picking data for your trigger

    2. Assembling your workflows logic branches and actions

    3. It's go time! Turning on your workflow

    4. Important! - Limitations of using Thinkific user based data in a workflow

About this course

  • Free
  • 36 lessons
  • 1 hour of video content